We here at Social Hacking are writing you in hopes that we may sway your decision to overtly screw over tens of thousands (conservative estimate) of subscribers to your services.
$1.99 might not seem like a lot of money to most people, but to a computer analyst who stares at numbers and multiplies by the thousands daily, it’s quite easy to estimate the amount of money netted on a simple increase of such a minute pittance. The issue, however, is the demographic attracted to your service: #Millennials.
I can’t speak for -all- Millennials, but I can say that there is an overly large body of us who have been extremely financially affected by the 2007-2008 recession, combined with the fact that employers now more than ever misunderstand the concept of fair, livable wages, all mix together to form one anxious pile of 💩 that we deftly handle as best we can. Netflix is our solace.
The reality is, the cheaper your service, the less inclined people are to bootleg or pirate content. You are connected to the internet, after all. It’s not like you are the -only- game in town for media…..it’s just that you give us nice graphics and imagery of the movie box covers….
We implore you to consider leaving your subscription pricing as it is — learn from Hulu’s mistake. When they began, Hulu had -all- content; it was free, no subscription required. Then came the ads. site was still free….just had to watch or deal with a popup or two. Then came Hulu+. No ads, but it cost ya $7.99/month.
fine. no ads. totally worth.
then……THEN came the ads. ON Hulu+.
‘cuz content. and reasons.
…and then came the exodus. I don’t know too many people that utilize Hulu+ for their content much anymore. I’m not saying they’re not out there, I’m simply saying that in my (direct) social circle, nobody I know uses Hulu+. They -all- utilize your Netflix, or Sling, or Kodi, or Project Free TV, and so on…..
I ❤ your service, as do a great many of our subscribers to be sure. It would be terrible to see your profit margins unusually affected should you decide to proceed.
Oh, and for anybody who’s gotten through this TL;DR, here’s some maths for ya —>
$1.99/ea x 50k = $99,500
$1.99/ea x 100k = $199,000
$1.99/ea x 500k = $995,000
$1.99/ea x 1M = $1,990,000
^ the point I’m attempting to make with these numbers, folks, is the fact that we haven’t really exceeded the population (estimates) of some of the very cities in which we reside.
e.g., think about how many people use Netflix. Even if it’s a scattered 100k ppl here or there, it’s still adding to the amount of money chipped away at this plan of action. We protest 😛